MASTERING INFORMATIONAL INTERVIEWS

Informational interviews are one of the most underused—but powerful—tools in your job search arsenal. They allow you to gather insider insights, explore new career paths, and build meaningful relationships, all without directly asking for a job. When done right, they can uncover opportunities that aren’t publicly posted and position you as a thoughtful, engaged candidate.

What Is an Informational Interview?

At its core, an informational interview is a one-on-one conversation with a professional in a field or company you’re interested in. The goal isn’t to get hired on the spot—it’s to seek advice, learn about their experiences, and gain insights into a role, organization, or industry. It’s a low-pressure, high-value exchange that helps both sides. You learn, and they feel valued for their knowledge.

Why It Works

The key is shifting your mindset from “help me” to “teach me.” By focusing on advice, you remove pressure and invite honesty. This makes people more likely to open up and, potentially, recommend you to others. Done strategically, these interviews help you better understand company cultures, current industry trends, and the real demands of a role—all things that aren’t found in job descriptions.

Different Ways to Conduct Informational Interviews

Informational interviews aren’t one-size-fits-all. You can tailor the format depending on what works best for you and the professional you're speaking with:

• Phone or video call – Ideal for convenience and remote networking
• In-person meeting – Builds deeper connection and trust
• Networking event – Great for casual introductions and brief chats
• Referral interviews – Often more impactful due to a shared connection

Each format offers a unique way to build rapport and gather valuable information.

The Benefits

1. Access to Unadvertised Opportunities These conversations often uncover openings or needs within companies that haven’t made it to job boards.

2. Meaningful Networking When you approach professionals with genuine curiosity and thoughtful questions, you make a lasting impression—and that can lead to introductions and referrals down the road.

3. Real-World Insight Hearing about someone’s daily work, career path, and what they wish they’d known starting out helps you make better-informed decisions.

Preparing for Success

Preparation makes the difference between a forgettable chat and a powerful conversation. Here’s how to make the most of your opportunity:

Do Your Research. Know the basics about the industry, company, and person. This allows you to ask relevant questions and respect their time.

Refine Your Story. Have a brief, compelling answer ready for “Tell me about yourself.” Focus on one or two relevant accomplishments tied to their work or field.

Prepare Open-Ended Questions. Your goal is to invite stories and insight. Ask things like: What led you to this role? What’s your typical day like? What surprised you most when starting out? What advice would you give someone exploring this path?

Practice Active Listening. Really pay attention. Let your questions evolve naturally from what they say. People appreciate being heard, and it makes the conversation much more engaging.

Conducting the Interview

Reach Out Thoughtfully. When requesting an interview, be concise and respectful. Briefly explain who you are, why you're reaching out, and propose a few time slots.

Build Rapport Early. Start by thanking them and expressing genuine interest in their experience. This helps them feel comfortable and open.

Let the Conversation Flow. Be flexible. If something intriguing comes up, follow that thread. It shows you’re truly engaged.

Avoid Overselling Yourself. You’re not pitching—you're exploring. Instead of trying to impress, offer a few relevant highlights and let them ask if they want to know more.

Ask for Referrals. A key question to close with: “Is there anyone else you recommend I speak with?” This keeps your momentum going and expands your network naturally.

After the Interview

Always send a thank-you note. Be specific—mention something you learned or appreciated. If appropriate, ask for introductions or keep them updated on your progress. People are more likely to advocate for you if you follow through and show appreciation.

Consider These Factors Before You Start Be

Clear on What You Offer. Even though you’re not asking for a job, you should still understand what makes you a valuable conversation partner. Know your strengths and where you want to grow.

Choose the Right Contacts. Seek out professionals who are aligned with your goals and generous with their time. These individuals are more likely to provide meaningful insight and connect you with others.

Time It Well. Be sensitive to industry rhythms and individual availability. For example, avoid reaching out during busy seasons or known hiring freezes.

Challenges to Keep in Mind

Informational interviews aren’t a magic bullet. Not everyone will respond, and some conversations may offer limited value. You’ll need to be patient, persistent, and willing to hear things you didn’t expect. But the insight you gain—about industries, roles, and yourself—can be transformational.

Final Thoughts

Informational interviews are more than just a networking tool—they’re a strategy for career clarity and long-term opportunity. When you focus on learning rather than pitching, you make space for genuine connections. With curiosity, preparation, and gratitude, you’ll stand out not just as a job seeker—but as someone worth knowing.